I'm sure that there are many home owners out there that are asking that question. And there are many possible answers to this question. The home owner can start to answer this question for themselves by doing their own analysis of the way their agent is marketing their home.

1. Does your home's MLS listing have any photos included? At least there should be a photo of the front of your home. If your agent didn't even bother to take a photo of the front of your home, how much are they really going to bother marketing your home.

2. Have you heard from your agent or been able to reach them by phone or e-mail in the last 2 weeks? If they don't have time to speak to your for a few minutes every couple of weeks, then how dedicated are they to marketing your home? Their answer to you, once you finally do get in touch with them, is that they have so many other homes they are marketing. You need to tell them that they may need to cut down on the number of homes they are marketing to a number that they can manage and service. The worst thing any agent can do is to completely ignore their client once they get their signature on a listing agreement. That is completely bad business practice.

3. When you were discussing the price that your house should be marketed at, did your agent give you a specific dollar amount or a dollar range? If they gave you a specific amount then look for another agent...no one can predict the future with any amount of certainty. If they provided a dollar range, did you agree to price it at the upper range or the lower range? Whose idea was it to do this? If it was yours, you need to rethink your pricing strategy. In a declining market, one always wants to establish a price toward the lower range. If, as a home owner, you don't know what a declining market means or how it is determined then you need to look for another agent because this is one of the very BASIC things that your agent should have told you. If the agent recommended the upper range without a set timetable for price review then you need to look for another agent because they really don't know what they are doing. You may have a great pride in your home, to the point that you feel very strongly that your home is the BEST home in the neighborhood...with absolutely no equal...then you had better be able to quantify that. Because the market does not care about your opinion. The market (i.e. buyers) only care about things that they can see and touch.

The key to selling any home is marketing the home, promoting and exposing it to as many people as possible. And for people to take notice the keys here is price and location.

Every home is unique, but the one common thing among all of the sold homes is that they were aggresively marketed, priced to sell, and the real estate maintained contact with the home owner.

Terry Iwaniw
REALTOR Associate
R & I Realty, LLC
Off: 856-795-3111 x263
Cell: 609-417-1086
www.snewjerseyhomes.com/
snjrealestate.ning.com
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